Soudal Quick-Step Pro Cycling

At Soudal, we believe in the power of perseverance, hard work, and striving to be the best, values deeply rooted in professional cycling.

Sponsoring Soudal Quick-Step allows us to align our brand with a sport that mirrors our core principles while increasing global brand awareness. After successful sponsorships in Belgian football and cyclocross, partnering with a top-level WorldTour cycling team was a natural next step. Today, Soudal is proud to support both the men’s and women’s Soudal Quick-Step teams, showcasing our commitment to excellence on a global stage.

Congratulations to the Soudal Quick-Step team on an unforgettable Tour de France 2025! 🏁

From Merlier’s explosive sprint victories to Evenepoel’s commanding time trial performance and Paret Peintre’s heroic win on Mont Ventoux, the team delivered moments of brilliance throughout the race. Each triumph reflected the grit, precision, and passion that define both the Wolfpack and the Soudal spirit.