Soudal Quick-Step Pro Cycling

At Soudal, we believe in the power of perseverance, hard work, and striving to be the best, values deeply rooted in professional cycling.

Sponsoring Soudal Quick-Step allows us to align our brand with a sport that mirrors our core principles while increasing global brand awareness. After successful sponsorships in Belgian football and cyclocross, partnering with a top-level WorldTour cycling team was a natural next step. Today, Soudal is proud to support both the men’s and women’s Soudal Quick-Step teams, showcasing our commitment to excellence on a global stage.

We have our winners! 📢🚲

A huge thank you to everyone who took part in our recent Mitre 10 campaign! Customers who purchased any Soudal product and texted SOUDAL & their receipt number to 4040 went in the draw to win 1 of 3 Tarmac SL7 Sport – Shimano 105 bikes, each valued at $4,600!

We’re excited to announce that our lucky winners have been drawn and contacted.

Congratulations to our three winners – Brett, Steve and Karina, who each purchased Soudal products from their local Mitre 10 stores in Whangarei, Palmerston North, and Petone.

We hope you enjoy your amazing new rides and thank you again for supporting Soudal at Mitre 10.

Congratulations to the Soudal Quick-Step team on an unforgettable Tour de France 2025! 🏁

From Merlier’s explosive sprint victories to Evenepoel’s commanding time trial performance and Paret Peintre’s heroic win on Mont Ventoux, the team delivered moments of brilliance throughout the race. Each triumph reflected the grit, precision, and passion that define both the Wolfpack and the Soudal spirit.