Soudal Quick-Step Pro Cycling

At Soudal, we believe in the power of perseverance, hard work, and striving to be the best, values deeply rooted in professional cycling.

Sponsoring Soudal Quick-Step allows us to align our brand with a sport that mirrors our core principles while increasing global brand awareness. After successful sponsorships in Belgian football and cyclocross, partnering with a top-level WorldTour cycling team was a natural next step. Today, Soudal is proud to support both the men’s and women’s Soudal Quick-Step teams, showcasing our commitment to excellence on a global stage.

This year, Soudal New Zealand is proud to bring the Soudal Quick-Step campaign to local markets for the very first time. You’ll find our exclusive promotion in all Mitre 10 stores nationwide, running from 1st June to 31st July. Simply purchase any Soudal product from Mitre 10 during this period and text SOUDAL along with your receipt number to 4040 for a chance to win one of three Tarmac SL7 Sport – Shimano 105 bikes, each valued at $4,600!

Our athletes will be competing in the 2025 Tour de France, which kicks off on 5th July. As one of the world’s most prestigious and challenging cycling events, the Tour spans over three weeks and attracts the best riders from across the globe. We’re proud to see the Soudal Quick-Step team take on this iconic race, and we wish our athletes the very best of luck as they push their limits in the Tour de France 2025.