Soudal Quick-Step Pro Cycling
At Soudal, we believe in the power of perseverance, hard work, and striving to be the best, values deeply rooted in professional cycling.
Sponsoring Soudal Quick-Step allows us to align our brand with a sport that mirrors our core principles while increasing global brand awareness. After successful sponsorships in Belgian football and cyclocross, partnering with a top-level WorldTour cycling team was a natural next step. Today, Soudal is proud to support both the men’s and women’s Soudal Quick-Step teams, showcasing our commitment to excellence on a global stage.
Riding Into the World’s Biggest Race
The Tour de France is more than just a race, it’s three weeks of endurance, strategy, and unforgettable moments. From steep mountain climbs to high-speed sprints, every stage demands the very best.
And then there are the iconic jerseys:
- 💛 Yellow Overall race leader
- 🟢 Green Sprint champion
- 🔴⚪ Polka Dot King of the mountains
- ⚪ White Best young rider
Every second matters. Every stage counts.
As the peloton rolls out, we’re proud to stand behind Soudal Quick-Step supporting every attack, every sprint, and every victory along the way.
BE in to WIN a $10,000 Getaway! ✈️🌍
The world’s biggest cycling race is here and we’re bringing the excitement to you!
To celebrate, we’re giving you the chance to WIN a $10,000 getaway.
Here’s how to enter:
- Visit your local Mitre 10
- Purchase any Soudal product
- Enter online for your chance to win
📅 Entries close: 22 July 2026
🎯 Don’t miss out, get in the race today!
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