Our Story

Family

By looking to our past, we can pave the way for the future. In 1966, Soudal, was founded in Belgium to manufacture sealants, adhesives and polyurethane foams for professional and DIY users.

Today this family-owned business, delivers industry leading formulations to more than 140 countries around the globe – including right here in New Zealand. To stay ahead of the pack, our experts are responsive to the needs of our customers and are always looking for ways to innovate and improve on what we do through our global research and development teams.

Trust

When you’re on the job, you need reliable products to see you through. We’ve been part of the New Zealand industry for more than 30 years, which means we have a strong knowledge of the ever-changing building industry. We stand behind our products knowing they are tried and tested for New Zealand conditions and the building code.

But we’re more than just words – we also have a local team on the ground to deliver technical support and information that can assist you to deliver a quality job, every time.

Support

Like our products, our people deliver.

Our commitment goes well beyond the sales counter – we’re with you every step of the way and you can feel confident knowing our team is behind you. We pride ourselves on partnering with businesses and customers who want the best for the building industry, and who go the extra mile to look after long-term relationships.

We’re constantly talking and listening to get valuable feedback so we can keep developing solutions that meet your needs.

Our support extends beyond technical expertise too, as proud supporters of our industry’s mental health charitable trust Mates In Construction. Overall, we feel it’s fair to say, “We’ve got your back”.

Innovation

Soudal is driven by continuous improvement, and we consider research and development a core component of our business. We pride ourselves on being ahead of the curve and have earned a reputation as industry leaders in innovation.

To achieve this, we listen, research and invest, so we can move at pace and with confidence. Our future-focused approach has enabled us to develop innovative products that work smarter and are more sustainable.

As industry pioneers, we are at the forefront of low-impact products, developing solvent-free product ranges and water-based sealants and adhesives that deliver exceptional strength with minimal environmental impact. Because Belgium is ISO14001 certified, we can create the most energy-efficient, safest and low-impact solutions for every new process and product – and we’re just getting started.